Publicity/Marketing Portfolio

Yung Gravy & bbno$ | Baby Gravy 3 Campaign

Yung Gravy | Marvelous Campaign

Other secured interviews and coverage for the Baby Gravy 3 and Marvelous campaigns included:
BeatRoute (Editorial)
– Entertainment Tonight Canada (Broadcast TV) — *picked up internationally by Daily Mail, US Magazine, IMDB, Just Jared, Yahoo, UNILAD, and more
– iHeartRadio (Radio & Long-Form Video)
– SiriusXM (Radio)
– Sidedoor Magazine (Long-Form Video)
– Clean Teeth Magazine (Long-Form Video)
– The Music Enthusiast (Long-Form Video)

d4vd | Petals to Thorns Campaign

d4vd x Sprought interview – 7.5M views
@mattisontwins

Certified hood classic 🤬@d4vd

♬ original sound – Mattisontwins✨
d4vd x Mattison Twins collab – 1.5M views *first time ever collaborating with an artist

Other secured interviews and coverage for the Petals to Thorns campaign included:
– CBC q with Tom Power (Radio & Podcast)
CBC’s The Block (Radio & Short-Form Video)
– BeatRoute (Editorial)
Complex Canada (Short-Form Video)
NOW Toronto (Short-Form Video & Editorial)

Various Artists | Classics & Jazz Campaigns

In leading UMG’s Global Classics & Jazz roster in Canada, interviews and coverage with the following artists include:
– André Rieu | Classical FM (Radio)
– Brandee Younger | CBC q with Tom Power (Radio & Podcast)
– Bruce Liu | CBC q with Tom Power (Radio & Podcast) / Classical FM (Radio)
– Chad Lawson | smART Magazine/Cannopy (Editorial & Print) / Ludwig Van (Editorial)
– Cody Fry | smART Magazine/Cannopy (Podcast)
– Gregory Porter | JazzFM (Radio)
– Julian Lage | smART Magazine/Cannopy (Editorial & Print)
– Rob Grant | Entertainment Tonight Canada (Broadcast TV) *picked up internationally by IMDB
– Samara Joy | CBC q with Tom Power (Radio & Podcast) / smART Magazine/Cannopy (Editorial & Print) / CBC’s The Block (Radio & Short-Form Video) / UMUSIC’s Released (Long-Form Video) / JazzFM (Radio – Live on Air)
– Sheku Kanneh-Mason | CBC q with Tom Power (Radio & Podcast) / smART Magazine/Cannopy (Editorial & Print)
– Víkingur Ólafsson | Classical FM (Radio)

The War and Treaty | Lover’s Game Campaign

The War and Treaty performing “Mr. Fun” at the 2023 TIFF Tribute Awards

Canadian press, radio, and events coverage includes:
- Toronto International Film Festival (TIFF) Tribute Awards, presented by Bulgari | Performed in front of leading industry titans Spike Lee, Willem Dafoe, Taika Watiti, Ethan Hawke, Colman Domingo, Patricia Arquette, Vicky Krieps, Shawn Levy and more, livestreamed internationally by Variety.
Canadian Country Music Awards | Country Music: Past, Present & Future Panel & Content Row (with radio, broadcast, and press such as Pure Country, Your Morning, BeatRoute, and more)
– Entertainment Tonight Canada (Broadcast TV)
CP24 Breakfast (Broadcast TV)
David McPherson (Editorial)
UMUSIC (Short-Form Video)

Various Artists | Secured Press & Promo Campaigns

@much

Asking Ama Lou unfair questions 😂 Full video out on YouTube/Much #AmaLou #MuchMusic

♬ original sound – MuchMusic

Other secured Canadian press and promo campaigns include:
– Amaarae | The HipHop GURU (Long-Form Video) / Elsie Ahachi (Influencer Content Collab – *first time ever collaborating with an artist)
– Ama Lou | MuchMusic (Long-Form Video) / CBC’s The Block (Radio & Short-Form Video)
– Glenn Lewis | CP24 Breakfast (Broadcast TV) / CityNews (Broadcast TV)
– Stacey Ryan | MuchMusic (Long-Form Video) / Entertainment Tonight Canada (Broadcast TV) / Etalk (Short-Form Video) / iHeartRadio (Radio) / Pal’s Podcast (Podcast) / smART Magazine (Podcast) / The Ave (Long-Form Video & Editorial)

*Have also facilitated press and promo days with artists such as Dermot Kennedy, Jessie Reyez, Josh Ross, Rêve, and more.

Written Domestic Press Releases & Daily Media Relations (WordPress, MailChimp)

Curated Artist & Seasonal Release Email Newsletters (MailChimp)

On Your Radar: 20 for 2024 20 for 2024 is an insider’s look at emerging artists that Universal Music Canada believes will create an impact in the world of music within the year ahead and beyond. 
On Your Radar: 20 for 2023 | 20 for 2023 is an insider’s look at emerging artists that Universal Music Canada believes will create an impact in the world of music within the year ahead and beyond.
Together for the Holidays 2023 Release List
Together for the Holidays 2022 Release List